A Look at the next Five Years of Mobile Gaming

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With mobile technology increasingly becoming ubiquitous into everyday life, the rise of mobile gaming hasn’t just hit record-breaking popularity, it’s soaring to sky’s-the-limit altitude and beyond. According to eMarketer, US mobile game revenues, which include both download and in-app purchases, will have grown 16.5% to $3.04 billion in this year alone. Here’s a look at the future of mobile gaming for the next five years. 

Games Made Exclusively for Mobile First 
The shift from traditional game console to mobile device has been made pretty clear with the mass emergence of smartphones and tablets, in result game publishers and developers have had to change the game plan up a bit, to say the least. Game publishing giants like Nintendo will begin to make more and more original games and game titles exclusively for mobile, as in the meaning of “video game classic” could adjust to become “mobile game classic.” Furthermore, smaller software developers who started out making mobile apps will continue to have a great chance to thrive with their games in the fruitful, free market of gaming in the mobile arena.  

Advancement in Graphics Technology and Virtual Reality 
The best mobile processors for gaming and graphics will get even better. Think powerhouse processors in the likes of Qualcomm Snapdragon are going to stop innovating now? Think again. As the demand for the most superior connection, graphics and sound pushes on with the popularity of mobile gaming, so too will processing units. Innovations with 3D tech and 4K resolution were all the rage for 2015. This, plus virtual reality, will become a norm for mobile gaming in the next few years. Audiences are engaging with these immersive visual experiences right in the palm of their hands, and they are about to dive deeper with a VR takeover on the horizon. 

Audience Expansion 
The mobile gamer isn’t just stereotypically the teenage boy anymore—it’s now moms, millenials, doctors, students and anyone else really who owns a smartphone. With increasing investment in the market from consumers comes increasing investment from game developers to create applications applicable to a broader spectrum of people. Games that incorporate social aspects will still hold their popularity and serious games, games that serve an educational purpose, will start to get serious in this business. Not only will games and apps for students further push learning forward but the healthcare industry will also gain a sizeable share in the gaming industry. As transparency into health, fitness and nutrition move towards utmost importance, more mobile game applications will be developed to serve the purpose of meeting consumer needs of improving overall well-being. 

Marketing Opportunity 
The limitless opportunity in the marketing and advertising of mobile gaming has brands rejoicing and the song will play on in upcoming days. Never before has there been such a channel filled with a highly captivated audience where marketers can insert their product or brand in a visually fitting way to the already visually appealing activity of mobile gaming. Consumers already subject to an immersive form of visual entertainment will furthermore immerse themselves in less interruptive omni-channel marketing produced from the plethora of data mobile games capture. Additionally the social connection and chance to go viral will draw more game publishers and brands to pour their marketing dollars into the industry. 

At the global level, the mobile gaming industry is expected to reach $45 billion by 2018, indicating uncapped potential. These forthcoming years will be game-changing for the evolving gaming industry, with mobile at the forefront. 

Article by: Jessica Oaks

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